How to build a responsive email list:
The batch and blast mentality has become passé!
How to build a very clean email list:
- Gather lots of subscriber attributes (but not too much) from web forms etc.. - Use double opt-in methods - Welcome email with no CTA - Follow up emails - don't wait too long! - Create automation streams after you win trust - Back off sending after initial marketing stream - Survey in email - feedback wins sales!