It's true, every marketer loses sleep when striving for a segmentation strategy. Together, list management and CRM automation can be unilateral effort when gathering subscriber profile / preference data.
Increasing your level of segmentation will allow for dynamic email designs, specific for a highly targeted audience, but first we need to discover how much subscriber data you currently own. Once uncovered, a segmentation specialist will scope and design a customized segmentation project according to your marketing needs.
Once your subscriber lists are updated, we can then focus on implementing specific targets based on; automated drip campaigns, sms messaging, win-back programs, recapture cart abandonments, re-engagement, or simply, daily welcome messages.
Let's re-set the clock so you get the most return from your email program!