The batch and blast mentality has become passé! 

How to build a very clean email list:

- Gather lots of subscriber attributes (but not too much) from web forms etc..
- Use double opt-in methods
- Welcome email with no CTA
- Follow up emails - don't wait too long!
-...

Connect to data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Google Analytics and Salesforce. Access and combine disparate data without writing code. Power users can pivot, split, and manage metadata to optimize data...

Split your list! 

A popular option for splitting your list is the 10/10/80 split. Use 10 percent of your list to test one option and 10 percent to test the other. The remaining 80 percent receives the best-performing message. Dividing your list randomly can help with ge...