
How to build a responsive email list:
The batch and blast mentality has become passé! How to build a very clean email list: - Gather lots of subscriber attributes (but not too...

Tableau Reports in Action
Connect to data on prem or in the cloud—whether it’s big data, a SQL database, a spreadsheet, or cloud apps like Google Analytics and...

How important is A/B Testing?
Split your list! A popular option for splitting your list is the 10/10/80 split. Use 10 percent of your list to test one option and 10...